Promotion in the Merchandising Environment 2nd Edition by Kristen K. Swanson, Judith C. Everett, Judith C. Everett

Booknews

Swanson and Everett (both teach at Northern Arizona U.) have designed this undergraduate text around the twin themes of integrated marketing communications and the global nature of promotion. A wide variety of media are featured, including: print and broadcast advertising, direct marketing, sales promotion, publicity and public relations, personal selling, special shows, fashion shows, and visual merchandising. Advice and opinions of successful practices by professionals in the field are featured as part of each chapter. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

• ISBN: 156367551X
  
• ISBN-13: 9781563675515
• Format: Textbook Hardcover, 538pp
• Publisher: Fairchild Books
• Pub. Date: July 2007
• Edition Number: 2
• Sales Rank: 121,565

• Table of Contents

Table of Contents