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(Paperback)
This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book.
Dan Heller's Web site, www.danheller.com, receives more than 11,000 hits each day by people searching for "photography business." A successful photographer and entrepreneur, he lives in Greenbrae, CA.