Principles and Practice of Sport Management by Lisa Pike Masteralexis, Mary Hums, Carol Barr, Carol A. Barr (Editor), Mary A. Hums (Editor)

From the Publisher

Principles and Practice of Sport Management, Second Edition is the most comprehensive and up-to-date introductory textbook on sport management. It presents a general overview of the sport industry and covers the fundamental knowledge and skill sets of the sport manager. It also provides information on sport industry segments to highlight potential employment and career choices. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates. The authors and scholars who contributed to this book have produced a text that is thorough, practical, and lively, which lays the groundwork for students as they study and prepare for successful careers in sport management.

Booknews

Provides information in sport management, law, marketing, finance, ethics, and history, applied to diverse segments of the sport industry, including high school, collegiate, and professional sport; international sport and European sport club systems; and health, fitness, and recreation. Also addresses corollary industries such as broadcasting, media relations, and facility and event management. Appropriate for undergraduates in introductory sport management courses. Pedagogical devices include the inclusion of key words, skills, and concepts, along with some case studies and professional resources. Annotation c. by Book News, Inc., Portland, Or.

Product Details

• Table of Contents

Table of Contents