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(Paperback)
In Presidents Creating the Presidency, Karlyn Kohrs Campbell and Kathleen Hall Jamieson expand and recast their classic Deeds Done in Words for the YouTube era, revealing how our media-saturated age has transformed the ever-evolving rhetorical strategies that presidents use to increase and sustain the powers of the executive branch. Identifying the primary genres of presidential oratory, Campbell and Jamieson add new analyses of signing statements and national eulogies to their explorations of inaugural addresses, veto messages, and warrhetoric, among other types. For two centuries, these rhetorical acts have succeeded brilliantly and failed miserably at satisfying the demands of audience, occasion, and institution-and in the process, they have increased and depleted political capital by enhancing presidential authorityor ceding it to the other branches. Illuminating the reasons behind each outcome, Campbell and Jamieson draw an authoritative picture of how presidents have used rhetoric to shape the presidency-and how they continue to re-create it.
About the Author:
Karlyn Kohrs Campbell is professor of communication studies at the University of Minnesota
About the Author:
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania