Synopsis

The rise of the media presidency through radio and television broadcasts has heightened the importance of presidential speeches in determining the U.S. president's effectiveness and popularity. Not surprisingly, this development has also witnessed the rise of professional speechwriters. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.

About the Editor:
Kurt Ritter is a professor of speech communication at Texas A&M University in College Station. MARTIN J. MEDHURST is a distinguished professor of rhetoric and communication at Baylor University in Waco, Texas.

Biography

Kurt Ritter is a professor of speech communication at Texas A&M University. He has written extensively on presidential rhetoric, winning awards for his research, and was the coordinator of the Conference on Presidential Rhetoric at Texas A&M from which this volume grew.MARTIN J. MEDHURST is a distinguished professor of rhetoric and communication at Baylor University in Waco, Texas.