List Price

$26.95

Textbook Details

  • EDITION:
    3rd Edition
  • ISBN:
    0071359168
  • ISBN-13:
    9780071359160
  • PUB. DATE:
    December 2000
  • PUBLISHER:
    McGraw-Hill Companies, The
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Positioning: The Battle for Your Mind, 20th Anniversary Edition / Edition 3 by Al Ries, Jack Trout

$26.95 List Price
  • Overview
  • EditorialReviews
  • CustomerReviews
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Customer Reviews

Positioning: The Battle for Your Mind, 20th Anniversary Editionby Anonymous

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This book is not about something that suddently comes from the moon! It is real life. If you need a key to human's mind, it is it!

Positioning: The Battle for Your Mind, 20th Anniversary Editionby Anonymous

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This is a book that makes You think another way, that changes your strategy and you understand that you were mistaken in many ways before...

Overview -

Positioning

Product Details

  • Pub. Date: December 2000
  • Publisher: McGraw-Hill Companies, The
  • Sales Rank: 231,788

Synopsis

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn t follow, Ries and Trout s thinking.

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Biography

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.