Pop! by Sam Horn: Book Cover

    Pop!: Stand Out in Any Crowd by Sam Horn

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    (Hardcover)

    Reader Rating: (6 ratings)

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    Synopsis

    Who doesn't want to interact with poise and pizzazz, whether at a luncheon, in an interview, on a sales call or even on an elevator? We all want to charm, gain people's interest, and of course, sell, but more often than not, we find ourselves missing a certain something...that "thing" that separates us from the pack.

    While being memorable is important in one's personal life, it takes on an added urgency when trying to sell yourself, your business, or your product. In such a saturated market, with consumers being constantly bombarded with advertising messages and marketing images, how can you make sure to POP! out of the crowd?

    In her new book, Sam Horn reveals ways to ensure that you, your business and your product never blend into the background again. POP! (or Purposeful, Original, and Pithy) has the power to propel even lifetime wallflowers into dynamic self-promoters. With Sam's help, anybody can develop a "Jerry Maguire" intro that has people at hello.

    Some of her tips include:
    -The Eureka Moment: why people love to discover the Next New Thing
    -The W9 Form: nine key questions to clarify your purpose
    -Half and Half: coining original phrases to establish yourself as the expert on a subject
    -Create an Airtight Sound bite: using verbal tricks to make your point unforgettable
    -Pull People In: how to use rhetoric to capture an audience

     Whether you're looking to sell yourself, your product, or just impress at a dinner party, POP! has the tools, tips and tricks to help you succeed.

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    Biography

    Sam Horn is a popular business consultant, keynote speaker, training workshop leader, and author. Over the past twenty years, she has spoken to more than a half million people in thirty-five states. She won the 2003-4 Outstanding Capital Speaker Award, among other distinctions.

    Customer Reviews

    Pop: Stand Out in Any Crowdby Anonymous

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    September 23, 2006: If you are consistently meeting new people either at a Chamber of Commerce, Association Event or Business Breakfast, you MUST read this book. I have always found myself admiring the witty and memberable elevator pitches that I hear and thinking to myself 'How did they come up with that?' After reading Ms. Horn's book, ideas began flowing like never before. What I like best is her structured approach to being creative. Follow the rules and 'poof' - you've just created a memerable tagline that would make even the highest-priced New York ad agencies want to hire you. A great investment!!

    Pop: Stand Out in Any Crowdby Anonymous

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    September 08, 2006: I am a big fan of Sam Horn's practical, no nonsense books for business leaders and entrepreneurs. So it was no surprise that POP stands out as her best work yet. Every page contains concrete strategies for every business person who needs to capture the essence of a product or service to stand out in the minds of their clientele. POP! Keep this book at your fingertips for whenever you need a well turned phrase. The book is an absolute gem.


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