Planning and Managing Public Relations Campaigns: A Step by Step Guide by Anne Gregory

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Synopsis

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

Biography

Anne Gregory is one of the leading academics in public relations in Britain. She is professor of public relations and Assistant Dean of the Faculty of Business at Leeds Metropolitan University. Before entering academia, Anne spent 12 years in public relations practice. She is the consultant editor of the PR in Practice series and the author of "Planning and Managing a Public Relations Campaign", also in the series.