Photographers Market Guide to Building Your Photography Business: Everything You Need to Know to Run a Successful Photography Business by Vik Orenstein

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  • Publisher: F+W Media, Inc.
  • Pub. Date: April 2004
  • ISBN-13: 9781582972640
  • Sales Rank: 18,535
  • 320pp
 
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Synopsis

Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment.The guide is a major asset for: - Amateurs seeking a friendly overview of the business - Established photographers delving into a new niche - Freelancers interested in selling stock - Photographers starting their own studio At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts. Vik Orenstein owns KidCapers Portraits, which she started from scratch fifteen years ago, and three Tiny Acorn Studios. Combined, they now gross more than $2 million per year. In 2004, Vik is launching a seminar on the business of photography, sponsored by Betterphoto.com. She lives in Minneapolis, Minnesota.

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  • Ratings: 2Reviews: 2

Photographers Market Guide to Building Your Photography Business: Everything You Need to Know to Runby Anonymous

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November 09, 2004: If you are like me, all of 27 years old, and have determined that your career path is in desperate need or re-paving, then this book is a very good start. I purchased this book through a gift card and have not put it down since. In fact, I only stopped reading it (on page 54) long enough to write this review. BUY IT! Vik Orenstein doesn?t cloud over fact with her desire to prove how great the business is. You will see and hear both the good and the bad, about the Photography industry, and you will realize that being a photographer isn?t always just about getting the perfect shot.

Photographers Market Guide to Building Your Photography Business: Everything You Need to Know to Runby Anonymous

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October 20, 2004: I am returning to the market after several years in the motion picture industry and was looking for a refresher on the business end of photography. Vik Orenstein has provided a wonderful primer for both beginner and professional alike, and I unreservedly recommend this book to anyone who is serious about pursuing a career in photography. She thoroughly covers necesary subjects such as choosing CPAs and lawyers, networking, and the various photographic markets available for pursuit. She does all of this in a winsome way, relating both her successes and failures as she developed and grew her own studios. If you are considering entering the field of photography as a professional, seriously consider purchasing this book. You will be making a very wise investment!