Opportunity Maker, Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development by Ari Kaplan

Introduction
The {dollar}100/Month Business Development Promise     1
The Relationship Between Self-Promotion and Rainmaking     2
The Most Important Lesson Law School Never Teaches     3
The Art of Rainmaking     4
What is Rainmaking?     5
Where to Start?     7
What are the Mechanics?     9
Become a Great Lawyer     9
Make Presentations     9
Just Get Involved in Something     10
Build Relationships     11
Perfect Your Pitch     12
Who Are the Best Rainmakers or On Track to be The Best?     12
Rainmakers Study for the Knowledge, Not the Grades     14
Get Out of the Classroom     14
An Internship Can Transform Your Entire Career     15
Be a Fly on the Wall     18
Forget What Your Professors Say, Develop Expertise Now     19
Continuing Legal Education is the Ideal Supplement for the Budding Expert     21
Do as They Do: Follow Great Rainmakers and Their Techniques     23
Ask for Advice     25
Start a Book Club     27
Be Patient     31
Find a Mentor     34
Pre-Planning     35
Finding a Mentor     36
Search for the Right Fit     39
The Authentic Mentoring Relationship     40
Practical Tips for Mentees     41
Study the Pool of Mentors     41
Make Your Initial Contact Genuine     41
Learn About Your Mentor     42
Create Opportunities to Interact with Your Mentor     42
Honor Your Mentor     42
Remember Your Mentor     43
Be Grateful     43
Extend Yourself to Your Mentor     45
The Science of Self-Promotion: How a Marketing Course Can Transform Your Future     46
Law Practice Management     47
Customized Programs     48
External Resources     49
Practical Application     51
Become a Storyteller     52
Help Others     52
Start with Friends     53
Join the Legal Marketing Association     54
Networking & the Personal Aspects of Promoting Yourself     56
The Thank You Method     58
Talk     58
Handwritten Notes     59
Appreciation     59
News     60
Keep in Touch     61
Your Inner Circle      61
Optimism     62
Unlimited Potential     63
Networking for Non-Networkers     63
Form an Association     64
Create a Day     64
Make Friends Not Contacts     66
Participate in Non-Legal Activities     68
Join a Sports League     69
Become Active in Your Local Chamber of Commerce     70
Start with Alumni of Your Alma Maters     72
Going Back Propels you Forward     73
Help Alumni Help Each Other     76
Find Creative Ways to Connect     79
Join a Toastmasters Club     79
Create a Breakfast, Lunch or Dinner Club     80
Meet Law Firm Marketing Representatives     82
Stay in Touch     84
Remember Birthdays     85
Use an Electronic Calendar     87
Compile a Mailing List     88
If You Invite Them, They Might Come     90
Making Conversation     91
What If I Am Uncomfortable In Social Situations?     93
Write it Down     96
The Mechanics of Getting Published     98
Topic Selection     99
Publication Preference     102
Contacting Editors      107
The Pitch     109
The Idea     111
The Ideal Writer     111
Relevancy is Key     112
Producing Samples     113
Co-Authorship     114
Pitching Etiquete     115
Be Creative with Publishing     118
The Title     118
Tagline     119
Legal Advice     119
Retaining the Copyright     120
Leveraging Published Work     121
Starting Early     122
Publishing It Yourself     123
Create Your Own Magazine     124
Blogging in Law School     127
Getting Started     129
Write About What You Know (and Like)     132
Collaborate for Success     134
Stay Committed     135
Be Cautious About Content     137
Traffic Tricks     138
Link & Comment     138
Select Interesting Topics     139
Use Names and Boldface Type     140
Broadcast Yourself     143
Press Conferences     144
Study the Media     146
Assemble Panels     150
Raising Your Profile     154
Use Technology to Enhance Your Visibility     156
Create Your Own Cable Television Show     160
Be Your Own Public Relations Firm     167
Customize     173
Conduct a Self-Evaluation     174
Focus on Customer Service     178
Brand Yourself     180
Investing for the Long Term     184
Prepare and Plan     187
The Elements of Career Planning     188
Formatting     190
Protocols     191
Target Your Audience     193
Build a Rainmaking Team     197
Think of Others     199
Reward with Awards     199
Be Active Locally     201
Run for Public Office     202
Serve on Boards and Commissions     206
Be Charitable     207
The Choice     209