Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller
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(Hardcover)
- Pub. Date: March 2008
- 350pp
- Sales Rank: 441,515
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Product Details
- Pub. Date: March 2008
- Publisher: Wiley, John & Sons, Incorporated
- Format: Hardcover, 350pp
- Sales Rank: 441,515
- ISBN-13: 9780470242049
- ISBN: 0470242043
Synopsis
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether youre a veteran marketing professional or a novice entering the field, you cant afford to miss this wisdom.
More Reviews and RecommendationsBiography
Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.
Customer Reviews
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurusby Anonymous
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March 03, 2008: Be ignorant about online marketing at your own risk. And try to reduce that risk by reading books that will educate you about online marketing. This book is especially valuable because it contains advice from a variety of experts who work in a number of different disciplines including online advertising, search engine marketing, blog marketing, web design, online retailing, and other areas. The timely information contained in this book will help marketing professionals from becoming dinosaurs in the 21st Century,and will help those business owners and executives who are responsible for managing online marketing activities and for purchasing online marketing services, to make informed decisions. Even if I had not been featured in this book, it would be an important tool for my continuing education about the state-of-the art in online marketing from contributors whom I admire and respect.
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