One Great Insight Is Worth a Thousand Good Ideas by Phil Dusenberry: Book Cover

    One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business by Phil Dusenberry

    BUY IT NEW

    • $14.95 Online price
    • $13.45 Member price
      • Join Now
      • skip to cart
    • Add To List uiAction=GetAllLists&page=List&pageType=list&ean=9781591841425&productCode=BK&maxCount=100&threshold=3

    Usually ships within 24 hours

    BUY IT USED

    24 used from $1.99

    Used Copies Available from our Authorized Sellers.

    FIND & RESERVE AN IN-STORE COPY

    Enter a zip code

    (Paperback - Reprint)

    Reader Rating:

    See All Detailed Ratings

    • Publisher: Penguin Group (USA) Incorporated
    • Pub. Date: October 2006
    • ISBN-13: 9781591841425
    • Sales Rank: 331,740
    • 290pp
    • Edition Description: Reprint
     
    • Overview
    • Editorial Reviews
    • Full Product Details

    Synopsis

    “We Bring Good Things to Life”
    “It’s Not TV, It’s HBO”
    “Visa: It’s Everywhere You Want to Be”

    These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

    Customer Reviews

    • Reader Rating:

    Be the first to write a review!