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    Ogilvy on Advertising by David Ogilvy

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    (Paperback)

    Average Customer Rating: Customer Rating for this product is 4.5 out of 5 (2 ratings)

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    • Publisher: Knopf Publishing Group
    • Pub. Date: March 1985
    • ISBN-13: 9780394729039
    • Sales Rank: 48,776
    • 224pp
    • Series: Vintage Ser.
    • Edition Number: 1
     
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    Synopsis

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

    Annotation

    An indispensable primer on all aspects of advertising form the man Time has called "the most sought after wizard in the business".

    Customer Reviews

    Number of Reviews: 2
    Average Rating: Customer Rating for this product is 4.5 out of 5
    Write a Review


    Customer Rating for this product is 5 out of 5 Great read for anyone in advertising
    Dale Berkebile (dale@daleberkebile.com) , Dale Berkebile Illustration Design, 10/18/2004

    David Ogilvy is able to share his years of advertising experience in 20 short chapters. Being principal of a design firm this was a very enjoyable read. I think anyone interested in advertising will find this a great book. I was able to find good helpful information in the first reading and I am surprised the new things I pick up when I either re-read or just flip through this book. This book left me wanting to read more on Ogilvy and his success in the advertising industry. This is a great resource on advertising.

    Also recommended: Your Marketing Sucks.

    Customer Rating for this product is 4 out of 5 This book inspires you...
    Sharon Lalljee (Guyana), an Advertising/PR Professional, 04/29/2004

    'Ogilvy on Advertising' thought me some tricks of the trade I never could have learned in Ad School. David's style also helped unleach creative abilities I wasn't sure how to express. When I did, the results were miraculous! A great book for the novice. His sense of humour will also be an added bonus after a hard day's work. Buy it!

    Also recommended: A guide to Creating Great Ads (Whipple Squeeze this) by Luke Sullivan