No B. S. Marketing to the Affluent: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy
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(Paperback)
- Pub. Date: May 2008
- 304pp
- Sales Rank: 47,063
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Product Details
- Pub. Date: May 2008
- Publisher: McGraw-Hill Companies, The
- Format: Paperback, 304pp
- Sales Rank: 47,063
- ISBN-13: 9781599181813
- ISBN: 1599181819
Synopsis
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“Follow the money!”
Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
- Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
Biography
Dan Kennedy is provocative, irreverent and sarcastic-but most important, he's effective. His unmatchable advice to entrepreneurs has earned him the moniker “Millionaire Maker.” Every year, he and his network of consultants help more than a million business owners succeed!
Customer Reviews
No B. S. Marketing to the Affluent: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guidby Anonymous
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June 17, 2008: Fred Marks received an advanced copy of 'No B.S. Guide to Marketing to the Affluent' and this book is a lifesaver for those looking to target customers who are 'last and least affected' by economic downturns. This book is a must read if you like marketing, Dan Kennedy, or are just plain looking HOW to increase your average transaction size. Want more profits? Then Fred Marks says read Dan Kennedy's No B.S. Guide to Marketing to the Affluent'. Fred Marks gives this book a '10'!
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