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The IBM Competitive Edge Book Club is open to all Sales professionals at IBM. "The New Gold Standard" was our Q3 2008 book club selection. Overall feedback from the members was good. In the feedback from the members, we ask them the question - "What will you do differently in your job since your study of this book?" Some of the replies directly from the members included:
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"The New Gold Standard" is a detailed book by consultant Joseph Michelli and the official Ritz-Carlton/Marriott ownership. Full of thorough and well presented information--hence the 5 star rating I gave it. Focuses on the Ritz-Carlton itself, issues of internal change and consistency since the recent takeover by Marriott from the original team. Quite an excellent case study, and a defining...
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Even if you've never stayed at a luxurious Ritz-Carlton hotel, you are likely to know of the hospitality chain's sterling reputation. Few companies enjoy such powerful brand recognition; after all, the word "ritzy" has become part of the English vocabulary. Incredibly, no one ever wrote a corporate biography about The Ritz-Carlton, and its secrets of success and service, until Joseph A. Michelli took...
Set the "Gold Standard" for your industry.
Joseph A. Michelli, Ph.D., is an internationally
sought-after speaker and business consultant whose
clients include Bridgestone Firestone, Nokia, The
Hartford Insurance Group, and UCLA Health
System. The author of the bestselling The Starbucks
Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.