Net Words: Creating High-Impact Online Copy by Nick Usborne
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(Paperback)
- Pub. Date: November 2001
- 224pp
- Sales Rank: 422,643
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Product Details
- Pub. Date: November 2001
- Publisher: McGraw-Hill Companies, The
- Format: Paperback, 224pp
- Sales Rank: 422,643
- ISBN-13: 9780071380393
- ISBN: 0071380396
- Edition Number: 1
Synopsis
Bells and whistles may grab a customer's attention, but words make the sale
"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."Christopher Locke, author of Gonzo Marketing: Winning Through Worst
Practices, and co-author of The Cluetrain Manifesto.
"The best book I've seen on writing for the Web."Dr. Ralph F. Wilson, Web Marketing Today
"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet and Nick knows copy."
John Audette Founder & Publisher, The Adventive Knowledge Exchange
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:
- attract customers and hold their attention
- differentiate your business from its competitors online
- dramatically increase sales from your site
- build customer loyalty
- breathe new life into your customer services
Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking abouttaking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
Nick Usborne has written hundreds of articles on the subject of marketing and online writing. Many of these can be found by searching the archives of Clickz.com and Business 2.0. Nick is also a highly respected consultant and much-requested speaker for conferences and corporate meetings and seminars. More details are available through his site at www.nickusborne.com.
More Reviews and Recommendations
Biography
Nick Usborne has written hundreds of articles on the subject of marketing and online writing. Many of these can be found by searching the archives of Clickz.com and Business 2.0. Nick is also a highly respected consultant and much-requested speaker for conferences and corporate meetings and seminars. More details are available through his site at www.nickusborne.com.
Customer Reviews
Net Words: Creating High-Impact Online Copyby Anonymous
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February 16, 2006: The basic premise of Net Words?how good copywriting can make a Web site more effective?is as fundamental in 2006 as it was in 2001 when the book was published. Net Words is still relevant in terms of technology, and author Nick Usborne, a prolific and respected copywriter, is unquestionably an authority on this topic. Writers should read the book with an understanding that they will learn some important Web marketing principles and a few theories for writing business-related online copy, but they should not expect Net Words to be a handbook on online writing. Many of Net Words?s guidelines and tips for copywriters are most likely already known to writers with any persuasive writing or basic marketing skills, but this book certainly is useful to offline writers unfamiliar with the Internet or how marketing copy differs from other kinds of text. Business owners who wish to improve Web sites and designers who would like to understand the copywriting process should also read this book. Usborne provides numerous examples of good and bad copy from actual Web sites, offering the reader a chance to visit these sites and analyze Web content. He also reviews the benefits and disadvantages of different kinds of online communication, such as newsletters, e-mail, and discussion boards. Usborne writes with a pleasing style?humorous, honest, and straightforward, and he elevates a subject that could be tech-heavy to a level nearly all readers can grasp. There are occasional uses of jargon that may be troublesome for some readers, and the book does have a repetitious feel toward the end. Nevertheless, reading Net Words is an enjoyable experience that will certainly benefit those in decision-making positions of business, Web developers, and writers new to creating marketing copy.
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