Modern Marketing Research: Concepts, Methods, and Cases by Fred M. Feinberg, James R. Taylor, Thomas C. Kinnear
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Textbook (Paperback - Teachers G)
- 689pp
Textbook Information
- ISBN-13: 9780759391710
- Edition Description: Teachers G
- Edition Number: 1
- Pub. Date: October 2007
- Publisher: Thomson Custom Solutions
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Product Details
- Pub. Date: October 2007
- Publisher: Thomson Custom Solutions
- Format: Textbook Paperback, 689pp
- ISBN-13: 9780759391710
- ISBN: 0759391718
- Edition Number: 1
- Edition Description: Teachers G
Customer Reviews
A reviewerby Anonymous
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December 04, 2007: This book is built on the classic marekting research textbook by Kinnear & Taylor, which was the best book on the market in the early 90s, then disappeared. I got this version because the old book was terrific. But this one has added a LOT of new material, particularly on the internet and probably the most complete explanation of *methods* I've ever seen. It walks you through all the statistical stuff in great detail, but isn't boring (like a lot of stats books), including techniques that market researchers need to know (like MDS and conjoint analysis). Great examples, and you can access all the data in the book on-line (it comes with a free subscription to the entire book on-line). Definitely the best MR book I've seen.
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