Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management by Barry de Ville, Peter K. MacKinnon (Foreword by)

Product Details

Synopsis

• Unique book on a hot data management topic
• Part of Digital Press's SQL Server and data mining clusters
• Author is an expert on both traditional and Microsoft data mining technologies
• Covers new Microsoft data mining products and technologies

Microsoft Data Mining approaches data mining from the perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies of all sizes.

Annotation

Audience: Professional data analysts; DBAs, senior marketing managers, electronic direct marketing specialists; SQL Server programmers, administrators, and system designers.

Booknews

The inventor of one of the first data mining decision tree products, de Ville approaches data mining from the perspective of business analysts and information technology professionals using Microsoft data management technologies. He explains the features of several software packages and suggests best practices for using them. Annotation c. Book News, Inc., Portland, OR (booknews.com)

More Reviews and Recommendations

Biography

Barry de Ville is a Data mining pioneer and consultant with the SAS Institute. He is the author of many articles on data analysis and is an editorial board member for the journal Marketing Research