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Now anyone can grasp the fundamentals of microeconomics-without formal training, unlimited time, or a genius IQ. In Microeconomics Demystified, Economics professor Craig Depken provides an effective, illuminating, and entertaining way to learn this complex subject.
This self-teaching guide explains the concepts of microeconomics, including supply and demand, elasticities, consumer and producer surplus, the role of the firm, various market models, and more. The book combines an intuitive approach with "practical" mathematics, using easy-to-read graphs and simple arithmetic. Featuring end-of-chapter quizzes and a final exam, this book will teach you the ins and outs of microeconomics in no time at all.
Craug A, Depken II, Ph.D. (Arlington, TX) is an associate professor of economics at the University of Texas at Arlington. An award-winning teacher and researcher, he has published dozens of articles in professional and academic journals.
| Acknowledgments | ix | |
| Introduction | xi | |
| Chapter 1 | The Language of Economics | 1 |
| Summary | 7 | |
| Quiz | 7 | |
| Chapter 2 | Math Review | 11 |
| Summary | 16 | |
| Quiz | 16 | |
| Chapter 3 | Production and Growth | 19 |
| Production | 19 | |
| Production in a Robinson Crusoe Economy | 20 | |
| Economic Growth | 23 | |
| Gains from Trade | 24 | |
| Summary | 33 | |
| Quiz | 33 | |
| Chapter 4 | Demand and Supply | 37 |
| Demand | 38 | |
| Supply | 43 | |
| Price as a Regulator in the Market | 47 | |
| Changes in Demand | 50 | |
| Changes in Supply | 51 | |
| Changes in Supply and Demand | 52 | |
| Government Interventions in the Market | 55 | |
| Price Floors and Ceilings | 56 | |
| Quantity Controls | 58 | |
| Taxation in the Supply and Demand Model | 59 | |
| Summary | 66 | |
| Quiz | 67 | |
| Chapter 5 | Elasticity | 73 |
| Price Elasticity of Demand | 74 | |
| Income Elasticity of Demand | 78 | |
| Cross Elasticity of Demand | 79 | |
| Elasticity of Supply | 79 | |
| Applications of Elasticity | 80 | |
| Price Elasticity of Supply and Demand and the Burden of a Sales Tax | 87 | |
| Summary | 89 | |
| Quiz | 90 | |
| Chapter 6 | Consumer and Producer Surplus | 93 |
| Consumer Surplus | 93 | |
| Producer Surplus | 97 | |
| Changes in Consumer and Producer Surplus and Changes in Supply and Demand | 100 | |
| The Impact of a Sales Tax on Consumer and Producer Surplus | 102 | |
| Summary | 105 | |
| Quiz | 105 | |
| Chapter 7 | Utility | 111 |
| The Utility Function and Indifference Curves | 112 | |
| The Household's Income Constraint | 114 | |
| The Household's Consumption Equilibrium | 118 | |
| The Law of Demand and Utility Theory | 120 | |
| Income and Substitution Effects | 122 | |
| Substitution Effect | 123 | |
| The Income Effect | 125 | |
| Combining Substitution and Income Effects | 126 | |
| Summary | 129 | |
| Quiz | 129 | |
| Chapter 8 | Theory of the Firm | 133 |
| Why the Firm? | 134 | |
| The Firm's Production Function and Isoquants | 135 | |
| Efficiency and the Firm | 138 | |
| The Firm's Cost Constraint | 140 | |
| A Firm's Cost Functions: Total Cost, Average Cost, and Marginal Cost | 143 | |
| Summary | 147 | |
| Quiz | 148 | |
| Chapter 9 | Perfect Competition | 153 |
| Summary | 164 | |
| Quiz | 164 | |
| Chapter 10 | Theory of Monopoly | 169 |
| Static Monopoly | 169 | |
| Efficiency Aspects of Static Monopoly | 178 | |
| Price Discrimination | 181 | |
| First Degree Price Discrimination | 181 | |
| Third Degree Price Discrimination | 182 | |
| Second Degree Price Discrimination | 185 | |
| Cartel Theory | 188 | |
| Contestable Market Theory | 190 | |
| Summary | 191 | |
| Quiz | 192 | |
| Chapter 11 | Monopolistic Competition and Oligopoly | 197 |
| Monopolistic Competition | 198 | |
| Oligopoly | 200 | |
| The Kinked Demand Model | 201 | |
| Oligopoly with a Dominant Firm | 202 | |
| Strategic Interaction | 204 | |
| Cournot Duopoly Game | 205 | |
| Bertrand's Duopoly Game | 207 | |
| Summary | 208 | |
| Quiz | 209 | |
| Chapter 12 | Factor Markets | 213 |
| Labor | 215 | |
| Labor Demand | 215 | |
| Labor Supply | 217 | |
| Labor Market Equilibrium | 218 | |
| Additional Topics in Labor Markets | 220 | |
| Capital Markets | 230 | |
| Demand for Capital | 230 | |
| Supply of Capital | 231 | |
| Capital Market Equilibrium | 231 | |
| Land | 238 | |
| Summary | 240 | |
| Quiz | 242 | |
| Chapter 13 | Market Failure and Government Intervention in Markets | 245 |
| Public Goods | 246 | |
| Externalities | 251 | |
| Summary | 262 | |
| Quiz | 263 | |
| Appendix A | Quiz Answers | 267 |
| Appendix B | Final Exam | 279 |
| Final Exam Answers | 309 | |
| Index | 313 |
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