Synopsis

MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course—often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.

Biography

Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. From 1998-2000, Biagi was editor of American Journalism," the national media history quarterly published by the American Journalism Historians Association. She has served as guest faculty for the University of Hawaii, the Center for Digital Government, the Poynter Institute, the American Press Institute, the National Writers Workshop, and the Hearst Fellowship Program at the "Houston Chronicle," and as an Internet and publications consultant to the California State Chamber of Commerce. Biagi also was one of eight project interviewers for the award-winning Washington (D.C.) Press Club Foundation's Women in Journalism Oral History Project, sponsored by the National Press Club. Interviewers completed fifty-seven oral histories of female pioneers in journalism, and the results are available free on the Press Club's website at http://npc.press.org/wpforal. In 2007, Biagi was nominated and served as a delegate to the Oxford Round Table's conference entitled Ethical Sentiments in Government at Pembroke College in Oxford, England. Biagi's other international experience includes her current position on the board of the Arab-United States Association of Communication Educators (AUSACE), and guest lectureships at Al Ahram Press Institute in Cairo, Egypt, and Queensland University in Brisbane, Australia."