Media, Gender and Identity: An Introduction by David Gauntlett

From the Publisher

Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people's identities?

The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media's influence on gender and sexuality.

David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men's and women's magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities.

The book includes:

• a comparison of gender representations in the past and today, from James Bond to Ugly Betty


• an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault


• an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks


• a website with extra articles, interviews and selected links, at www.theoryhead.com

Angela McRobbie

...an exuberant account of the changing landscape of popular media and culture. David Gauntlett shows how gender politics are reinvented for popular consumption, in ways which illustrate the media alert to its own critics but also influenced by new ways of thinking and effected by the introduction of new constraints.

Product Details

• Table of Contents

Table of Contents