Media Career Guide: Preparing for Jobs in the 21st Century by James Seguin, Sherri Hope Culver
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(Paperback - Seventh Edition)
- Pub. Date: May 2009
- 96pp
- Sales Rank: 140,227
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Product Details
- Pub. Date: May 2009
- Publisher: Bedford/St. Martin's
- Format: Paperback, 96pp
- Sales Rank: 140,227
- ISBN-13: 9780312560829
- ISBN: 0312560826
- Edition Number: 7
- Edition Description: Seventh Edition
Synopsis
Developed to bridge the gap between what students learn in the classroom and how it applies to the real world, the Media Career Guide helps students prepare for and conduct a successful communication-related job search. The manual includes an overview of the employment prospects for today’s student and provides a comprehensive directory of media jobs including positions in print, radio, broadcast, online, new media, and advertising. In addition, guidelines for what to do when hired make this an ideal resource for students looking for and getting started in careers in mass communication or journalism.
More Reviews and RecommendationsBiography
James Seguin is a professor of communication at Robert Morris University in Pittsburgh. He is also President of Creative Video, Inc. and has received awards for his television and video productions.
Sherri Hope Culver is an assistant professor of Broadcasting, Telecommunications and Mass Media at Temple University and serves as Director for the university's Media Education Lab. She also has extensive experience as a television producer and consultant to public broadcasting stations.
Customer Reviews
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Great if you want to know about the Communications fieldby Anonymous
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October 20, 2005: This book provides tremendous incite to a person entering into the communications field and who has lots of questions about the process. I think that this book is more geared towards someone entering college, possibly a freshman or sophomore because as a college senior I can?t say that I learned a whole lot about the things mentioned in this book that were geared toward my focus which is journalism. All of the information in the book was true and helpful, but I think I knew 90% of the things provided by the author James Seguin. I also think that this book would be a great resource if you were torn between two different media fields because then you could compare the two in some of the sections offered by Seguin. I thought that some of the tips were a little extreme and he often times went into too much detail. I didn?t think he needed to define what different newspapers covered such as the Wall Street Journal and the New York Times because they are so well known that they speak for themselves. But then again I guess some people may not know what they write about and he needed to cover all bases. I felt myself reading the book and finding the information provided to be things that I have heard all throughout college. Most of it was self explanatory suggestions that if you are getting ready to go into the real world, you better know it all ready or you are in trouble. I did however find that the examples of industry trade and specialty publications was helpful because I didn?t know a lot about those and he provided the names and a brief description of those and how important it was to try to read them. The tip on joining professional groups was also a good part of the book because a lot of those groups are hidden and difficult to find information on, but he again gave names and descriptions so that you can look into the groups and become involved. Providing the websites of job sites was also a helpful part of the book because I did not know that there were job search sites for different states. I did know they had them for different communications areas, but I had planned on researching those at a later date, but now I can just use the book because it provides the web addresses there. Other than including descriptions of groups to join, web addresses of job search sites and industry publications, I found the rest of the book to be repetitive of things I have already learned and been told. I guess that is a good thing, but definitely I think that the book would be great for someone just entering college because it is a nice introduction into the field of communications.
Media Career Guide 5by Anonymous
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October 20, 2005: When it comes to finding a career in media, most college students need all the help they can get. Lucky for us, there?s the ?Media Career Guide 5: preparing for jobs in the 21st Century? by James Seguin. ?Media Career Guide 5? is just what the title suggests. It?s a resource for college students who are looking for a career in the media field. Its purpose is to prepare you and I to enter the real world and find a job. We both know that mom and dad will be happy about that. This guide covers everything including types of jobs that aren?t in the traditional communication field, strategies for success, resume help and examples, job banks websites and much more. The book eases into its guidance by assuring you that there are plenty of jobs in communications, as long as you have the skills they want. ?The main thing for you is to be willing to explore the incredible developments and intriguing possibilities that media provide.? Another important tidbit it stresses is that we are expected to be well grounded and have these necessary job skills upon graduation. After contemplating a career in media/communications, the guide lists ?Where the Jobs Are.? I found this extremely helpful because it enabled me to see past a newspaper or a magazine. I may be better fit in a different area I haven?t thought of. Next up was the ?Strategies for Success? with 34 tips to prepare for a media career. No. 1 is to plan early. People always tell me it?s never too soon and the book explains it even more. Some other great tips included learn about computers and software because this is going to be where the jobs are. ?Be a team player,? because if we?re in communications, we have to be able to communicate well. ?Read what the pros read.? This tip was especially helpful because it listed recommended readings including newspapers, publications and interest magazines. One of the funnier tips was learn how to make coffee and actually make it. The guide suggests that this will make you famous at once and you will stand out by showing that a professional?s time is valuable when you offer to make it. Most importantly, ?develop an attitude for success.? This is what will clinch the deal. Another extremely helpful section of the book was the job directory. This lists each type of job and the job titles and categories are listed under it. This makes the job searching process much easier when you know what you?re looking for or are trying to figure out what the job would entail. Overall, I found the ?Media Career Guide 5? to be true to its word. It was informational and helpful, yet an easy read. Everything was short and to the point and written to appeal to college students. I feel better prepared already. I?m now ready to take on the job search and interview process! One final word of advice from the book, ?Preparing yourself while in college can only help you. So . . . you?d better get started.?
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