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List Price
$73.00
Textbook Details
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EDITION:6th Edition
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ISBN:1849202923
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ISBN-13:9781849202923
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eISBN:9780857023223
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PUB. DATE:March 2010
- PUBLISHER:SAGE Publications
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McQuail's Mass Communication Theory / Edition 6 by Denis McQuail
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McQuail's Mass Communication Theory
Product Details
- Pub. Date: March 2010
- Publisher: SAGE Publications
- Sales Rank: 312,977
- ISBN-13: 9781849202923
- ISBN: 1849202923
- Edition Description: New Edition
Synopsis
Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.