List Price

$24.95

Textbook Details

  • ISBN:
    1441108955
  • ISBN-13:
    9781441108951
  • PUB. DATE:
    October 2010
  • PUBLISHER:
    Continuum International Publishing Group
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Mass Communications and Media Studies: An Introduction by Peyton Paxson

$24.95 List Price
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Overview -

Mass Communications and Media Studies

Product Details

  • Pub. Date: October 2010
  • Publisher: Continuum International Publishing Group

Synopsis

Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

Biography

Peyton Paxson, J.D., Ph.D., is the author of a series of nine supplemental texts for high school and middle school students, called Media Literacy: Thinking Critically About. He teaches at Middlesex Community College, in Massachusetts. For more information, visit www.peytonpaxson.com.