List Price

$69.80

Textbook Details

  • EDITION:
    4th Edition
  • ISBN:
    0205331726
  • ISBN-13:
    9780205331727
  • PUB. DATE:
    October 2009
  • PUBLISHER:
    Allyn & Bacon, Inc.
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Mass Communication Theories: Explaining Origins, Processes, and Effects / Edition 4 by Melvin L. DeFleur, Margaret DeFleur

$69.80 List Price
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Overview -

Mass Communication Theories

Product Details

  • Pub. Date: October 2009
  • Publisher: Allyn & Bacon, Inc.
  • Sales Rank: 739,668

Synopsis

This book offers the following features:

  • Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
  • Explores the historical and cultural events that shaped each theory, adding to our continued accumulation of knowledge and understanding of ways that mass communication plays a part in shaping both individual behavior and the features of our constantly changing society.
  • Clear, jargon-free writing make the basic concepts behind the theories accessible to readers
  • “Formalization” of theories, founded at the end of each chapter, provides clarity and moves mass communication theories into the realm of traditional scientific fields

Booknews

Introduces students to some of the most interesting and important current research in the field of child developmental. Some articles are original research reports reprinted from scientific journals, while others are integrative summaries of research in particular areas. Articles date from 1989 to the present. Useful as a supplementary text in undergraduate and graduate courses in developmental science. No index. Annotation c. Book News, Inc., Portland, OR (booknew.com)

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