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List Price
$229.67
Textbook Details
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EDITION:9th Edition
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ISBN:0073404721
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ISBN-13:9780073404721
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eISBN:9780077384647
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PUB. DATE:March 2008
- PUBLISHER:McGraw-Hill Higher Education
Marketing / Edition 9 by Roger A. Kerin, William Rudelius, Steven W. Hartley
$229.67 List Price
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Overview -
Marketing
Product Details
- Pub. Date: March 2008
- Publisher: McGraw-Hill Higher Education
- ISBN-13: 9780073404721
- ISBN: 0073404721
- Edition Description: Older Edition
Synopsis
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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