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$229.67

Textbook Details

  • EDITION:
    9th Edition
  • ISBN:
    0073404721
  • ISBN-13:
    9780073404721
  • eISBN:
    9780077384647
  • PUB. DATE:
    March 2008
  • PUBLISHER:
    McGraw-Hill Higher Education
$229.67 List Price

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  • Overview
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Customer Reviews

Hates E-textbooks with a passion nowby Anonymous

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After having this E-book and experiencing all these problems and not doing my best on test because I can't read my book. I will never buy an E-textbook again.

Great Book!by xina_ale

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I love this booK, it help me a lot in my marketing class!

wowby Anonymous

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good book


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Overview -

Marketing

Product Details

  • Pub. Date: March 2008
  • Publisher: McGraw-Hill Higher Education

Synopsis

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.