Marketing Financial Services by Hooman Estelami

From the Publisher

Financial services marketers are faced with challenging issues related to pricing, advertising, and selling their products in the marketplace on a daily basis. These challenges result from the immense complexity of financial services, the massive number of regulations influencing the industry, and the rapidly evolving face of competition.

What People Are Saying

Kent B. Monroe
"Marketing Financial Servicesserves an important need,both for the training of students wishing toenter the field of financial services,as well as for those already in the profession."
—Distinguished Professor of Marketing Emeritus, University of Illinois at Urbana-Champaign and Distinguished Visiting Scholar, University of Richmond

Russell S. Winer
"Estelami combines an excellent knowledge of marketing literature with a deep understanding of financial services. The combination is a very effective and contemporary book on marketing financial services."
—Deputy Dean and Professor of Marketing at the Stern School of Business, New York University

Arthur Kover
"This book is syncretism at its best . The writing is clear. The flow has the massive feel of logic unfolding"
—Consulting Director at HCD Research Inc.,Management Fellow at Yale University,and former editor of the Journal of Advertising Research

Alison Munsch
"This book provides the reader with a thorough, in-depth review of the subject matter."
—Principal, Insights for Actions Research, LLC

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