Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers, Rob Davidson
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Textbook (Paperback - New Edition)
- 296pp
Textbook Information
- ISBN-13: 9780750667005
- Edition Description: New Edition
- Edition Number: 1
- Pub. Date: June 2006
- Publisher: Elsevier Science & Technology Books
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Product Details
- Pub. Date: June 2006
- Publisher: Elsevier Science & Technology Books
- Format: Textbook Paperback, 296pp
- Series: Events Management Series
- ISBN-13: 9780750667005
- ISBN: 0750667001
- Edition Number: 1
- Edition Description: New Edition
Synopsis
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
* Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends
* Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning
Biography
Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.
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