Management by Menu by Lendal H. Kotschevar, Diane Withrow

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Textbook (Paperback - REV)

  • 137pp
  • Sales Rank: 330,800

Textbook Information

  • ISBN-13: 9780470140536
  • Edition Description: REV
  • Edition Number: 4
  • Pub. Date: August 2007
  • Publisher: Wiley, John & Sons, Incorporated

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Product Details

  • Pub. Date: August 2007
  • Publisher: Wiley, John & Sons, Incorporated
  • Format: Textbook Paperback, 137pp
  • Sales Rank: 330,800

Synopsis

Management by Menu is an invaluable resource for its presentation of the menu as a central theme that influences all foodservice functions. Its unique perspective of tying the menu to overall management principles provides the future manager with the "big picture" of the operation of a restaurant.

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Biography

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University.

DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.

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