(Hardcover)
Artisans who want to turn their passion into profit need look no further: with a combination of inspiration and practical knowledge--plus hundreds of images--this comprehensive guide offers the most solid and current information on the crafting business. It goes way beyond just the crafts show: everything is covered, from developing a product to drafting a business plan, from marketing to exhibiting in galleries. There are numerous interviews with prominent people throughout the industry, along with a discussion of craft economy as a whole and the challenges you might face along the way. Learn how to efficiently design your product, set up a studio, hire employees, and set prices. Crafters will appreciate the encouraging message on keeping one's creative spirit alive.
Venturing into small business can be daunting for crafters who frequently have little experience with the nitty-gritty of marketing, accounting, and dealing with the show circuit. This detailed guide on that subject is based on the author's experience as a shop and gallery owner and includes advice from others working in the field. Color photos of successful show setups are quite good. A useful addition to both academic and public library collections. Copyright 2006 Reed Business Information.
Reader Rating:
See Detailed Ratings
October 27, 2006: I highly recommend this book to anyone interested in making a living selling their creations. Mr. Clark has covered every angle of the process, from the basics of consignment to the best ways to market and sell your work. He has thoughtfully included it all. By implementing what I learned in this book, we are well on our way to making a living doing what we love, in less than a year. Thank you, Donald Clark!