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(Paperback)
Breaks down the process of creating a logo into methodical steps so designers can execute each element strategically and successfully. It also provides advice and tips that explain what makes a logo work and why.
More Reviews and RecommendationsSean Adams and Noreen Morioka co-founded AdamsMorioka in 1993. Since then, the firm has been globally recognized by every major competition and designation. Their clients include ABC Networks, MTV Networks, Gap, Old Navy, Nickelodeon, Oxygen, and Sundance.
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May 20, 2006: Subtitled 'A hands-on guide to creating logos,' the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From 'The Ten Rules' to 'Implementing Logos,' the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives