Licensable Bear TM Big Book of Officially Licensed Fun! by Nat Gertler, Mark Lewis (Artist), Rusty Haller (Artist), Tone Rodriguez (Artist), Alex Grecian (Artist)

From the Publisher

Licensable BearTM is a little fella who just wants to be licensed for products. (It's what most cartoon characters exist for, he's just the only one who's honest about it.) Here are dozens of stories featuring the li'l critter, plus guest cameos from heroes Mister U.S. and Liberty Girl, and the very first comic book appearance by Barack Obama!

This volume includes all of the stories from the Licensable BearTM comic book series, plus stories created for Many Happy Returns, Wild About Comics, and Liberty Comics. Plus, there are Licensable BearTM's Intellectual Property Insights columns, Licensable BearTM ads, and even the one-and-only Su-do-Licensable BearTM puzzle.

School Library Journal

Gr 10 Up

This collection of comics is sometimes darkly humorous and sometimes downright sad. Licensable Bearaao is an adorable but Machiavellian character who is obsessed with marketing himself. Sometimes that works out well, as when he goes to Japan and his innate cuteness has him rolling in yen without even saying a word. Other times, people learn that those big dark eyes are empty indeed, and they instinctively shy away from him. The bear doesn't think twice about inviting reporters to a ribbon-cutting ceremony that serves no purpose, or putting his name on shoddy products, or even taking Santa Claus to court. While several of the story lines are engaging, the most memorable story arc involves Marketable Moose. When Licensable Bearaao sees him at a convention and notices that his antler is falling off, he discovers that Marketable Moose is the latest incarnation of another marketing icon that has fallen from grace. The artistic style varies throughout this book from computer graphics to hand-drawn images, depending on the artist. The tone also changes from story to story; while some selections are moving and profound, others are witty and/or intellectually stimulating, as Licensable Bearaao takes on topics like trademarks and brand recognition.-Andrea Lipinski, New York Public Library

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