Learning Aid for Use with Basic Marketing by William D. Perreault: Book Cover

    Learning Aid for Use with Basic Marketing: A Marketing Strategy Planning Approach by William D. Perreault, E. Jerome McCarthy, Joseph P. Cannon

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    Textbook (Paperback - Older Edition)

    • Sales Rank: 562,507

    Textbook Information

    • ISBN-13: 9780073222837
    • Edition Description: Older Edition
    • Edition Number: 16
    • Pub. Date: October 2006
    • Publisher: McGraw-Hill Companies, The

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    Product Details

    • Pub. Date: October 2006
    • Publisher: McGraw-Hill Companies, The
    • Format: Textbook Paperback
    • Sales Rank: 562,507

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