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(Hardcover)
Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidant. Someone who trusts you to a point where they call at some critical stage, because they know you are the one who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer, bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world's foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It's not something where you can lie there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your bootstraps tighter when times are tough. But you can do it and when you do, it will lead you to wealth beyond money. It's not success, it's fulfillment -- both for you and the people who trust you. This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process and a step-by-step game plan to achieve it.
Trust is the basis for all relationships. This book will help you:
Jeffrey Gitomer is the world's #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless to Wells Fargo Bank to IBM and Mercedes Benz.
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October 05, 2009: If you are in business today...the key to success is relationships! And the glue for relationships is TRUST! This book is a short and quick read (so there is no excuse of "I can't read a book that long") and it absolutely pregnant with information. http://www.photographybyski.com
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June 29, 2009: Most of my reviews score high. This is because I preview the book prior to purchase for up to an hour reading and skimming, and only purchase those I find of value. I bought this book because of its practical advice on becoming and remaining a "trusted advisor". As a consultant, that is among the main reasons for another to hire or recommend my services. Although most of the advice is common sense, such is really "uncommon" in today's business world. And his books "codify" it in plain language. There's no wasted language or useless platitudes here.
I have about all Jeffrey's books, and find them and this book useful for review and reaffirmation of basic business principles (and not just limited to business) in building and maintaing a practice that also allows me to feel good about myself and sleep at night. I consider Jeffrey's Sales Bible (both editions) to be among the best of the genre.Most of the books of this type that I buy are ones that bear re-reading. And this book "... of Trust", is definately one I re-read. I definately recommend it.I Also Recommend: Sales Bible, The Sales Bible.