It's Not How Good You Are, It's How Good You Want to Be by Paul Arden, Roger Kennedy (Designed by)

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(Paperback)

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  • Publisher: Phaidon Press, Incorporated
  • Pub. Date: May 2003
  • ISBN-13: 9780714843377
  • Sales Rank: 21,664
  • 128pp
 
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Synopsis

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. The worlds top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must.

Customer Reviews

It's Not How Good You Are, It's How Good You Want to Beby Anonymous

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December 28, 2006: The appearance hit right into my eye when I was strolling past piles of books in Kinokuniya. The title punch into my guts.. and the content made a strike to my brain. I read it right through the end within less than an hour. The font and layout is handpicked, the illustration is genius. Paul Arden reveals all success factors in both life and business here. It's up to his readers to practice it. Sharp, brilliant and original!!!

It's Not How Good You Are, It's How Good You Want to Beby Anonymous

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June 02, 2004: It's a shot in the arm and a kick in the pants. This is a to-the-point book that helps you 'conquer the high dive'.


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