International Marketing by Cateora, Philip R. / Graham, John Cateora, Philip R. / Graham, John
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Textbook (Hardcover - 13TH)
- 752pp
- Sales Rank: 259,377
Textbook Information
- ISBN-13: 9780073080062
- Edition Description: 13TH
- Edition Number: 13
- Pub. Date: March 2006
- Publisher: McGraw-Hill Companies, The
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Product Details
- Pub. Date: March 2006
- Publisher: McGraw-Hill Companies, The
- Format: Textbook Hardcover, 752pp
- Sales Rank: 259,377
- ISBN-13: 9780073080062
- ISBN: 0073080063
- Edition Number: 13
- Edition Description: 13TH
Synopsis
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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