International Marketing by Cateora, Philip R. / Graham, John Cateora, Philip R. / Graham, John
FIND & RESERVE AN IN-STORE COPY
Enter a zip code
Textbook (Hardcover - 13TH)
- Publisher: McGraw-Hill Companies, The
- Pub. Date: March 2006
- ISBN-13: 9780073080062
- Sales Rank: 88,432
- 752pp
- Edition Description: 13TH
- Edition Number: 13
| More Formats | Online Price |
|---|---|
| Hardcover - New Edition | $179.75 |
Synopsis
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
- Information Systems Management in PracticeBarbara C. McNurlin
- Marketing ManagementPhilip Kotler, Kevin Keller
- Introduction to Management Science with Student CDHillier, Frederick S. / Hillier, Mark S. Hillier, Frederick S. / Hillier, Mark S.
- Marketing Mistakes and SuccessesRobert F. Hartley
- Legal Environment of Business : A Critical Thinking ApproachNancy K. Kubasek, Bartley A. Brennan, M. Neil Browne, Bartley A. Brennan, M. Neil Browne
loading...
loading...
loading...