Inside the Magic Kingdom: Seven Keys to Disney's Success by Thomas K. Connellan, Tom Connellan

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(Hardcover)

  • Pub. Date: January 1997
  • 160pp
  • Sales Rank: 25,995

    Reader Rating: (2 ratings)

    Detailed Rating: "Compelling" See All

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    Product Details

    • Pub. Date: January 1997
    • Publisher: National Book Network
    • Format: Hardcover, 160pp
    • Sales Rank: 25,995

    Synopsis

    Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.

    Larry King Live, CNN - Larry King

    This is not only a fascinating behind-the-scenes look at what makes the Magic Kingdom tick, but the lessons can be applied to enhance the success of any company.

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    Customer Reviews

    • Reader Rating:
    • Ratings: 2Reviews: 2

    Connellan's work is genius!!!by jjchatterby

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    April 02, 2009: This book is a terrific, yet simple read. The lessons are practical and tactful. It is great for the success of any type of business. The seven keys are lessons that are applicable to everyday living. It all begins with changing your perception and improving your character. We are all customers and should treat each other as such; what better way than to apply the lesson thought in this book to your everyday walk. I highly recommend it to any and everyone.

    Simple yet powerful ideasby Anonymous

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    August 04, 2000: The Walt Disney Company is famous for having an organization that is dedicated to customer service and quality of product. The author of this book has attempted to break down the culture and philosophy of Disney into seven easily understood lessons. Since I have not worked for Disney, I cannot judge how well the author did in his understanding of the Disney organization?s culture and techniques, however, the seven lessons that he presents certainly make sense for any business environment. I am always amazed at how studies of successful businesses reveal ideas that hardly seem earth shattering because they are so basic and appear to be simple common sense. However, these concepts need to be repeated over and over again. One such idea is to know your customers and keep them the focus of everything that you are doing. But in the business world of today, these common sense ideas seem to get lost in rush to make a business successful, which is odd because these are the very ideas that will make a business succeed. This book was enjoyable to read and the lessons are presented to the reader in a series of entertaining and relaxed stories. After reading this book I felt a renewed commitment to the common sense ideas presented in this book. I recommend this book to anyone in business that would like to renew his or her own commitment to solid business concepts.