Inside Steve's Brain by Leander Kahney
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- Pub. Date: September 2009
- 320pp
- Sales Rank: 39,462
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Product Details
- Pub. Date: September 2009
- Publisher: Penguin Group US
- Format: eBook, 320pp
- Sales Rank: 39,462
- File Size: 299 KB
- ISBN-13: 9781101140192
- ISBN: 1101140194
Synopsis
One of USA Today's Best Business Books of 2008-now updated with a new chapter
It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.
This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
Publishers Weekly
Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs's prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs' life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn't penetrate the Mac man's psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs's management style and its impact on Apple will not be left wanting.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Biography
Leander Kahney is the news editor for Wired.com and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.
Customer Reviews
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Insightfulby Anonymous
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April 20, 2009: The book is at least good entertainment. It is a nice summary of Jobs' behavior and phylosophy. It would be more compelling if the facts described were confirmed by Jobs himself or if he would provide his own insights on his thoughts and strategies.
Moths Drawn to a Flameby Anonymous
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July 22, 2008: I have a Mac, my second one. From the explicit description in the book, I'm a bozo for using Apple products, cleverly devised by a perfectionist elitist and his crew. Juxtaposing Apple with Microsoft to the exclusion of Linux is misleading. Read 'The Cathedral and the Bazaar' to see that Open Source gives better experience without the insanity of Jobs & Co. The Mac, iPod, etc., are going to be donated to a charity I've had enough of worshiping elitism.
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