Influencer: The Power to Change Anything by Kerry Patterson, Joseph Grenny, Al Switzler, Ron McMillan, David Maxfield

From Barnes & Noble

The authors of Crucial Conversations are convinced that you can learn to be an influencer; that is, some one who can change minds and influence people. This leveraging power isn't magic. It derives from mastering proven strategies. To teach those methods, Influencer: The Power to Change Anything draws on skill lessons learned by hundreds of successful leaders and five decades of social science research. Empowering advice for any situation.

From the Publisher

An INFLUENCER motivates others to change.

• Identify a handful of high-leverage behaviors that lead to rapid and profound change.
  
• Apply strategies for changing both thoughts and actions.
  
• Marshall six sources of influence to make change inevitable.
  

Product Details

• ISBN: 007148499X
  
• ISBN-13: 9780071484992
• Format: Hardcover, 288pp
• Publisher: McGraw-Hill Companies, The
• Pub. Date: September 2007
• Sales Rank: 2,219

• Table of Contents
• Forewords & Introductions

Table of Contents

Forewords & Introductions

Think about it—in almost any area of life—from business performance to personal health to relationship success—the most important problems we face will never be solved until we become better at influencing our own behavior or that of other people.

And yet most of us stink at influence.

Corporate leaders have racked up a dismal influence record. Over 80 percent of corporate programs fail. Whether the intent of the program is to improve quality, assimilate a newly acquired company, “right-size,” deliver products on time, or boost productivity—the research is clear that most efforts disappoint. And the reason is always the same—leaders failed to change the behavior needed to ensure success.

And the problem is not just with the corporate world. AIDS is raging across the planet. Terrorists are finding ready recruits in too many countries. Marriage breakup statistics hover around a predictable 50 percent. The list goes on—and the common variable in all of these horrendous challenges is influence. We seem to be powerless to influence behavior in ways that would make the world work better for everyone.

So what are we to do?

Our new book, Influencer: The Power to Change Anything,teaches anyone—executives and front-line employees, mothers and fathers, community and political leaders alike—not only that it is possible to influence change, but also that it can be done quickly and produce sustainable results.

Influencer brings together the breakthrough strategies of modern-day influence masters. By drawing from the skills of hundreds of successful change agents and combining them with five decades of the best social science research, Influencer creates a coherent and portable model for changing behaviors—a model that nearly anyone can learn and apply.

In Influencer you’ll meet change geniuses who have used the principles of Influence to solve some of the world’s most profound and catastrophic problems. You’ll meet:

• One woman who has turned 14,000 thieves, prostitutes, and murderers into upstanding citizens without therapists, a professional staff, donations, grants, or guards.
• A health advocate who has nearly eradicated a debilitating disease without traditional medicines or vaccines.
• A healthcare professional who has helped save more than 120,000 lives in America’s hospitals without a medical degree.

And many others who have lost weight, saved a struggling community, improved damaged relationships, secured bottom-line results, revamped corporate culture, etc…

Join us on a journey around the globe and into the lives of these gifted change geniuses. Become a powerful influencer yourself by learning how to solve the problems you care about most—from the simplest to the most persistent, resistant, and profound challenges you can imagine.

When you understand the forces behind any behavior along with the strategies to change it, you hold within your own grasp the power to change anything.

Kerry Patterson, Joseph Grenny,
David Maxfield, Ron McMillan, and Al Switzler
Coauthors of Influencer: The Power to Change Anything