Ignore Everybody: And 39 Other Keys to Creativity by Hugh MacLeod
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(Hardcover)
- Pub. Date: June 2009
- 176pp
- Sales Rank: 14,091
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Product Details
- Pub. Date: June 2009
- Publisher: Penguin Group (USA)
- Format: Hardcover, 176pp
- Sales Rank: 14,091
- ISBN-13: 9781591842590
- ISBN: 159184259X
Synopsis
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
- Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less
- If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
- Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
- The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
Biography
William Dufris have extensive experience on stage and screen.
Customer Reviews
- Reader Rating:
- Ratings: 11Reviews: 6
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Disappointmentby Anonymous
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November 20, 2009: Mostly vague rambling. Very self indulgent. Probably not real useful for an intelligent and already successful perosn. Not was I was hoping for.
Several useful ideasby BellaDora
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August 22, 2009: The book contained several concepts that I hope to pass along to high school students such as "you are responsible for your own experience." The author uses his own experience to give examples and to highlight the ideas presented. I really like the emphasis on the need to do things yourself instead of expecting everything to be handed to you.
The only problem I have with the book is the language in some of the cartoons contained in the book. The cartoons will prevent me from using the book in a high school class, although the concepts are important ones for anyone just starting a career.
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