Identity Crisis!: 100 Redesigns That Transformed Stale Identities into Successful Brands by Jeff Fisher
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(Hardcover)
- Pub. Date: October 2007
- 224pp
- Sales Rank: 736,105
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Product Details
- Pub. Date: October 2007
- Publisher: F+W Media, Inc.
- Format: Hardcover, 224pp
- Sales Rank: 736,105
- ISBN-13: 9781581809398
- ISBN: 1581809395
Synopsis
*Showcases recent identity work for as variety of industries
*Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities
Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.
Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
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