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$49.95

Textbook Details

  • EDITION:
    2nd Edition
  • ISBN:
    0470539399
  • ISBN-13:
    9780470539392
  • PUB. DATE:
    April 2010
  • PUBLISHER:
    Wiley, John & Sons, Incorporated
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How to Measure Anything: Finding the Value of Intangibles in Business / Edition 2 by Douglas W. Hubbard

$49.95 List Price
  • Overview
  • EditorialReviews
  • CustomerReviews
  • Features
  • marketplace

Customer Reviews

Anything can be measuredby ChrisDyer

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This is a truly eye-opening book. I, too, once fell into the trap of thinking that certain things were simply not measurable. But this book has clearly pointed out the fallacy of that way of thinking. Anything can be measured if you understand that measurement is not always an exact figure but rather is a way of reducing uncertainty. This book explains these ideas very clearly and includes many tips...

Best measurement book ever written for managementby Anonymous

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Do you think the most important things can't be measured? Of course, they can, says Doug Hubbard. I picked this up as a skeptic and I have to say that Hubbard has completely addressed every reason I ever said something was 'immeasurable'. He carefully identifies, and then demolishes, every myth about measurement and its alleged impossibility in so many situations. I particularly liked his treatment...

Overview -

How to Measure Anything

Product Details

  • Pub. Date: April 2010
  • Publisher: Wiley, John & Sons, Incorporated
  • Sales Rank: 82,473

Synopsis

Praise for the Second Edition of How to Measure Anything: Finding the Value of "Intangibles" in Business

"How to Measure Anything was already my favorite book (just ahead of Hubbard's second book, The Failure of Risk Management) and one I actively promote to my students and colleagues. But the Second Edition, improving on the already exquisite first edition, is an achievement of its own. As a physicist and economist, I applied these techniques in several fields for several years. For the first time, somebody wrote together all these concerns on one canvas that is at the same time accessible to a broad audience and applicable by specialists. This book is a must for students and experts in the field of analysis (in general) and decision-making."
—Dr. Johan Braet, University of Antwerp, Faculty of Applied Economics, Risk Management and Innovation

"Doug Hubbard's book is a marvelous tutorial on how to define sound metrics to justify and manage complex programs. It is a must-read for anyone concerned about mitigating the risks involved with capital planning, investment decisions, and program management."
—Jim Flyzik, former Government CIO, White House Technology Advisor and CIO magazine Hall of Fame Inductee

Praise for the first edition—The bestselling Business Math book two years in a row!

"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question, in business, in science, or in life . . . How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."
—Peter Tippett, PhD, MD, Chief Technology Officer, CyberTrust, and inventor, first antivirus software

"Interestingly written and full of case studies and rich examples, Hubbard's book is a valuable resource for those who routinely make decisions involving uncertainty. This book is readable and quite entertaining, and even those who consider themselves averse to statistics may find it highly approachable."
—Strategic Finance

"This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'"
—Dr. Jack Stenner, cofounder and CEO of MetaMetrics, Inc.

"Hubbard has made a career of finding ways to measure things that other folks thought were immeasurable. Quality? The value of telecommuting? The benefits of greater IT security? Public image? He says it can be done—and without breaking the bank . . . If you'd like to fare better in the project-approval wars, take a look at this book."
—ComputerWorld

"I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios, from aerospace and defense, healthcare, politics, etc."
—Ricardo Valerdi, PhD, Lecturer, MIT

Biography

DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a measurement methodology that has been used in IT portfolios, entertainment media, military logistics, R&D portfolios, and many more areas where big decisions are based on factors that seem difficult or impossible to measure. He is an internationally recognized expert in metrics, decision analysis, and risk management, and is a popular speaker at numerous conferences. He has written articles for InformationWeek, CIO Enterprise, Architecture Boston, Analytics and OR/MS Today and is also the author of The Failure of Risk Management: Why It's Broken and How to Fix It.