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(Hardcover)
Out Fox the competition with counterintuitive strategies.
In the tradition of Fox's bestselling How to Become a Rainmaker, entrepreneurs and small business owners learn how to compete in the marketplace and make their businesses thrive.
Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant.
In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.
Jeffrey J. Fox has written six bestselling business books, including How to Become a Rainmaker and How to Become CEO. The founder of Fox & Company, a premier marketing consulting firm, he has been named "Outstanding Marketer" by Sales and Marketing Management magazine, the National Industrial Distributors Association's "Outstanding Marketer" and the Connecticut American Marketing Association's "Marketer of the Year." He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. A graduate of Trinity College, he holds an MBA from Harvard Business School. He lives in New Hampshire and has offices in Avon, Connecticut.
Jeffrey Fox is a successful entrepreneur, consultant and author who wants to help others create successful startups and prosper. In How to Make Big Money in Your Own Small Business, Fox encourages new business owners toward success with a counterintuitive style, and describes essential ways they can beat the competition. His tips include: set priorities, get a personal driver, create a contingency plan for employees, price to value, save money, and get an office outside your home. Copyright © 2004 Soundview Executive Book Summaries
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July 28, 2004: People start small businesses for many reasons. Sometimes they're in love with the product ? they've always wanted to open a store where amateur potters could buy great mud. Sometimes they've been itching to run free from life in a big corporation and finally quit to start their own shop. Sometimes they get a pink slip and a bit of severance pay, and can't find another job, so they decide to start their own business. Whatever the reason, small business owners encounter some common problems. People who are in love with a product may forget how important customers are. People who've worked for a big corporation may not realize how many support services they have learned to take for granted. People who've run their small business for years may get in a rut and miss opportunities to grow. Author Jeffrey J. Fox's short, easy-to-read handbook of pithy counsel is for all of them. While his brightly-written advice sounds fresher than it is, we find it well worth remembering.