How to Get Ideas by Jack Foster, Larry Corby (Illustrator)

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(Paperback)

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  • Publisher: Ingram Pub Services
  • Pub. Date: December 2006
  • ISBN-13: 9781576754306
  • Sales Rank: 184,290
  • 214pp
  • Series: BK Life Ser.
  • Edition Number: 2
 
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Synopsis

Having spent 40 years in advertising and coming up with new ideas every day, the author shows readers seven ways to condition the mind to produce ideas and four subsequent steps for creating ideas on command. 12 line drawings.

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How to Get Ideasby Anonymous

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May 04, 2007: 'Albert Einstein said his best ideas came to him while he was shaving,' Jack Foster writes in 'How to Get Ideas' '2nd ed.'. When I read that line, what could I do? I put the book down for a moment and went to shave. That's about the only time I stopped reading though, and you won't be able to put it down either. For boosting creativity, this book is a lifesaver. Foster's advice is simple -- have fun, think like a child again, open your mind to new possibilities -- but not necessarily obvious. Most of us do the same old things and think in the same old ways. Foster aims to help us spot these unhelpful patterns, then break out with easy-to-follow tips and stimulating exercises. And anecdotes. Foster draws on decades of experience as a top creative hand in major advertising agencies, where he encountered guys and gals driven by curiosity -- people who found out how much a ten-gallon hat will hold 'three-quarters of a gallon' and how many times per day an African elephant will defecate '16'. Illustrating how to solve a problem by stepping around it, Foster tells the story of the woman who solved the slow-elevator problem in her building -- by mounting mirrors in the lobby. 'How did she do it? See P. 134.' You'll discover how to overcome the fears that keep you from thinking creatively ... easy ways to gather information ... combining unrelated facts for new ideas ... the five steps for getting great new ideas ... and how to put them to work for YOU. You'll finish reading 'How to Get Ideas' in an hour or two. But you'll benefit from its advice for the rest of your life.

How to Get Ideasby Anonymous

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December 14, 2002: Ideas are not only the cornerstone of artistic expression and capitalist pursuit; ideas are also the basis of freedom. So right there you have 3 reasons to get this book. Any thing that breeds ideas (good or bad) is valuable. Good job Jack and Larry!


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