Hitting the Sweet Spot by Lisa Fortini-Campbell: Book Cover

    Hitting the Sweet Spot: The Consumer Insight Classic! by Lisa Fortini-Campbell, Bruce Bendinger (Editor)

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    Textbook (Paperback - REVISED)

    • 257pp

    Textbook Information

    • ISBN-13: 9781887229098
    • Edition Description: REVISED
    • Edition Number: 1
    • Pub. Date: January 1992
    • Publisher: Copy Workshop, The

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    Product Details

    • Pub. Date: January 1992
    • Publisher: Copy Workshop, The
    • Format: Textbook Paperback, 257pp

    Customer Reviews

    • Reader Rating:
    • Ratings: 1Reviews: 1

    Hitting the Sweet Spot: The Consumer Insight Classicby Anonymous

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    May 08, 2002: This reader-friendly book has a wide variety of applications; It can be used as a stand-alone text in Consumer Behavior. It is used as an introduction to account planning by both ad agencies and universities.