Guerrilla Marketing in 30 Days: A 30-Day Tactical Plan to Maximize Profits and Increase Customers by Jay Conrad Levinson, Al Lautenslager

From the Publisher

A Blueprint for Great Marketing!

In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.

Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.

Publishers Weekly

Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure the book as a series of basic lesson plans that can be taught one day at a time, with the ultimate goal to expand a client base and boost profits. The book starts with "The Purpose of Your Marketing" (Day 2), moves on to "Telephone Selling and Marketing" (Day 15) and "Public Relations" (Day 20), and winds down with "Marketing Budgets" (Day 27). In theory, this is a reasonable approach, and it certainly covers a lot of ground. In practice, however, the book is uneven, especially lacking in presenting workable scenarios. Generalized, obvious points like "be upbeat, enthusiastic, and full of energy" appear throughout, with few exceptions (such as Day 16's advice, which covers printed brochures and sales sheets and freshly suggests readers examine the junk mail they receive and don't throw out, and analyze what about that sales material that made them keep it). This fine executive summary of basic marketing principles will be helpful for anyone just starting out in business, but likely won't appeal to professionals. (Feb.) Copyright 2005 Reed Business Information.

Product Details

• ISBN: 1932531297
  
• ISBN-13: 9781932531299
• Format: Paperback, 240pp
• Publisher: McGraw-Hill Companies, The
• Pub. Date: February 2005
• Sales Rank: 280,956

• Table of Contents

Table of Contents