Guerrilla Advertising by Jay Conrad Levinson, Charles Rubin

BUY IT NEW

  • $14.95 Online price
  • $13.45 Member price
    • Join Now
    • skip to cart
  • Add To List uiAction=GetAllLists&page=List&pageType=list&ean=9780395687185&productCode=BK&maxCount=100&threshold=3

Usually ships within 24 hours

Get It There On Time
Holiday Delivery Schedule

BUY IT USED

27 used from $1.99

Used Copies Available from our Authorized Sellers.

FIND & RESERVE AN IN-STORE COPY

Enter a zip code

(Paperback)

Reader Rating: (1 ratings)

See All Detailed Ratings

 
  • Overview
  • Editorial Reviews
  • Customer Reviews
  • Features
  • Full Product Details

Synopsis

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

More Reviews and Recommendations

Biography

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Customer Reviews

  • Reader Rating:
  • Ratings: 1Reviews: 1

Guerrilla Advertisingby Anonymous

Reader Rating:
See Detailed Ratings

October 07, 2001: Levinson breaks down advertising. The 'why,' to 'whom,' and 'how to do it effectively.' Learn how to save big bucks on air time. Learn how to start from scratch- and write a strategy that will turn your fledgling buissness into a money making machine. Levinson makes it easy, fun to read, and gets you excited about applying what you've learned.This book will pay for itself several times with one stategically placed, well written flyer. Get this book-learn this book- and succeed!