Grown up Digital: How the Net Generation Is Changing Your World by Don Tapscott

From Barnes & Noble

Don't look now, but the oldest members of the Net Generation are beginning to turn 30. At this point, there's no disputing that people who have "grown up digital" learn differently, think differently, and act differently. Few people have pondered the meaning of this ongoing revolution more than Wikinomics author Don Tapscott, who directed a $4 million research project devoted to this dynamic generation. Grown Up Digital delves into how Gen Net is changing the face of the workplace, the marketplace, schools, family, government, and media. A hands-on tool to understand a digital generation.

From the Publisher

From the author of Wikinomics—the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation is revolutionizing society

In Growing Up Digital, Don Tapscott revealed how the digital world created a generation that thought, played, and related to their world in a way radically different from that of their parents. In a fascinating follow-up to his seminal work, Grown Up Digital revisits the Net Generation as the eldest of its members turns 30, enters the workforce and marketplace, and establishes their roles as life-long learners and contributors to society. Based on a $4 million research project he led, Tapscott investigates how this dynamic generation is redefining today’s workplace, marketplace, schools, family, and governments by looking at how they learn and work, and what power and influence they hold.

Grown Up Digital reveals:

• The 8 Net Generation Norms from Freedom to Speed
• 5 Myths about the N-Generation
• How the N-Gen brain processes information differently
• Implication for Education and 7 Guidelines for Educators
• Upheaval in the Workforce and 7 ways to Attract and Engage Young Talent
• Parenting 2.0: It Takes a Village
• The Net Generation as Citizen: Transforming Democracy

  Don Tapscott is Founder and Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy.

Product Details

• ISBN: 0071508635
  
• ISBN-13: 9780071508636
• Format: Hardcover, 384pp
• Publisher: McGraw-Hill Companies, The
• Pub. Date: October 2008
• Edition Number: 1
• Sales Rank: 7,865