Synopsis

The Green Business Guide is a comprehensive resource designed to help organizations incorporate green practices into their operations. Its content blends strategic conversation at the board level with green planning and program management at the middle-level, and with how-to direction that spells out actions at the shop level.

This book will give you the guidance your organization needs in order to:
• Understand the environmental factors that are influencing businesses ability to operate profitably
• Evaluate the benefits of going green
• Develop a plan for transforming your organization into a green business
• Identify specific actions to reduce energy use, water use, control packaging waste, and use resources efficiently
• Communicate and report on your environmental successes

The Green Business Guide also contains dozens of user-friendly checklists for every facet of making a business more environmentally friendly. By following the guidance contained in this book, organizations will position themselves as leaders in the marketplace, in their industry, and in the communities in which they operate. Business is recognizing the importance of being a responsible corporate citizen-not only to avoid negative publicity and brand erosion, but also to enjoy benefits that translate directly to the bottom line. Glenn Bachman, CMC, AICP, is president of Raven Business Group, LLC, a management consulting firm located in Massachusetts. Combining his expertise in strategic thinking, environmental management, and systems analysis, Bachman's practice has evolved into sustainability consulting: assisting organizations that desire to become moreecologically and socially responsible, while maintaining their profitability. He has more than 30 years of experience in improving the economic and environmental performance of organizations and projects through consulting and training engagements. Bachman's portfolio includes Environmental Impact Statements, energy facility cost-benefit analyses, strategic plans, business plans, and environmental audits and reports prepared for business, non-profit organizations, educational and governmental clients. He has a BA from Bowdoin and a masters in planning from the University of Oregon. Bachman is also vice president of the board of the Apeiron Institute for Sustainable Living, a non-profit organization working to promote sustainable practices in Rhode Island area households, businesses, schools, and government.