Product Details

Blue & Gray Magazine

As both hallowed shrine and theme park, Gettysburg paradoxically offers Americans a sacred haven from our obsessive commercialism and an exciting marketplace experience. How local promoters began this process almost as soon as the shooting stopped, and how even today's park purists maintain this subtle, clever masking, make Weeks' Gettysburg an absorbing venture in cultural history.

Joseph Pierro - Civil War History

[This] work not only fills a long-unaddressed gap in Gettysburg's vast historiography but also provides a noteworthy contribution to the larger debate over battlefield preservation and interpretation.

Choice

Thoughtfully written, well illustrated with contemporary imagery, and meticulously documented, this volume makes a valuable contribution to our understanding of the utility of the past.

Damon W. Root - Reason

Weeks makes a convincing case that Gettysburg owes its special status to the marketplace. Nationalists might not like to hear it, but the shrine that prompts so much flag waving and solemn devotion is also a major moneymaker.

Adam Smith - History Today

The story told here is a multifaceted one. Most obviously it offers a fresh perspective on the contested memory of the Civil War. It is no less important as a window on the social history of leisure and tourism.

Library Journal

Perhaps no other place except Independence Hall has a greater claim to the meaning and memory of America than does Gettysburg, which over time has metamorphosed from a battlefield marking Union victory to a national shrine honoring the nobility of American character and almost divorced from the causes of the war that brought armies there in 1863. In a book of rare intelligence and eloquence, Weeks (American history, Pennsylvania State Univ.) sifts through the tangled mass of memorabilia, images, remembrances, promotional literature, travel guides, and more to show how this "hallowed ground" was created and exploited for myriad interests. In monument, memory, and marketing, Gettysburg became the touchstone for multiple meanings to generations variously seeking redemption, repose, and recreation. He makes clear that the current preoccupation with "authenticity" in supposedly restoring the "true ground" is part of a long process of re-creating particular memories to serve contemporary interests. From the beginning, marketing merged with memory to shape Gettysburg, and it still does. As Americans struggle with "sanctifying" new sacred ground after 9/11, they would learn much by reading Weeks's astute observations on the malleability and management of national symbols. A book for our time.-Randall M. Miller, Saint Joseph's Univ., Philadelphia Copyright 2003 Reed Business Information.

What People Are Saying

Looking at succeeding generations of tourists and pilgrims to the site—the genteel, the veterans, the masses, and finally the reenactors—Weeks gives us a lively, engaging, argumentative, and very well-written analysis of the commercial uses made of Gettysburg since before the bones were buried until the present day.
— Michael Fellman, author of "The Making of Robert E. Lee" and "Citizen Sherman"

• Table of Contents
• Recipes

Table of Contents

Recipes